Cupcake Empire is mainly a dice game. Your personal board represents your business and the dice your workers. In each of the columns of the board you can carry out one specific action; create new recipes for cupcakes, open new stores, serve customers, hire new workers, etc. On each turn you will have to decide which column you are going to activate, taking into account that the more dice there are and the more specialized they are, the more effective the action will be. Through these actions you will increase your level of sales and production, trying to get them to grow in equal measure since at the end of each of your turns your Income will increase by the amount indicated by the marker that is the furthest behind i.e. that has made the least progress.